From a quick online order to a streamlined installation of a new water softener 

Waterluxe supplies water softeners throughout the Netherlands. The company has eighteen employees and works with dealers - some of whom also work with HubSpot - and external installers. The organization wants to improve efficiency, particularly in the areas of sales and service. "Our previous ERP system was very inconvenient to work with," explains Mathijs Drost. "HubSpot immediately appealed to our teams as an alternative. Because the implementation got delayed, we asked Cuex to help us out. They gave us excellent advice and support."

For Mathijs, flexibility, an overview of the pipelines and smart workflows were important requirements during the set-up of the new CRM system. Furthermore, Waterluxe wants to be able to monitor the entire sales process flawlessly. "With Cuex we zoomed in on the information needs of various roles within our organization. What does the inside sales team need to perform optimally, and how is that for an on-site mechanic? When everyone gets what they need out of HubSpot, we are able to achieve handling excellence."